Print media is not dying out yet. With promotions and campaigns proving popular in branding and selling of products and services, the traditional printed flags are coming back with a bang. However since there are many types and shapes available, it is important that you pick the right kind of flag for the right event. When it comes to event branding, there are many outdoor and indoor promotional material available for businesses. From pop ups, signboards, bunting, flying flags such as teardrop banners Melbourne and feather flags, portable marquees etc, the list goes on. Because of the variety and choice available, selecting what is most suitable is sometimes difficult. So this list of tips is to help you decide on the type of branding material to use for effective delivery of your message.
Storefront or shop: anything that you put in your shop or outside the shop need to reflect on your business and its brand identity. Not only should it match your business values, but it should match the surrounding area as well. If it is in a contemporary business hub, then you need to match the location and its sophistication in your branding as well. The size of the flag used also needs to be considered so that the message can be easily read by passersby and those that visit the shop.
Booths at tradeshows and markets: since these would most likely be away from your business location, portable and flexible branding materials are a must. Re usable advertising banners such as flying flags are most suitable because of their flexibility and light weight. Outdoor stands need to consider natural elements such as wind and rain; therefore these flying flags are most suitable as they are made to stand in windy conditions. Another recommendation is to use table runners and table cloths with printed messages if you have a lot of tables at the booth. This will enable maximum delivery options for your message.
Media events and promotions: media events can be greatly supported by the right kind of offline material such as advertising banners. Tools such as marquees and banner walls are ideal to give a consistent brand image throughout the event. Since setting up and transportation are important for such events, you need to make sure the option you select is easy to set up and carry around. It is recommended that non reflective material be used for printing messages for these type of events to avoid cameral reflections.
Outdoor: sporting events and outdoor functions bring in the additional challenge of the weather. Since you cannot predict or control it, it is important that you pick promotional materials that are able to withstand challenging conditions, such as wind, rain and sun. Marquees with branding are great for areas where there is going to be a lot of sun, while flying flags are ideal for windy conditions.
The options are many, but it is important that you consult a professional service provider who can advice and give you the right solutions for your promotional needs.