When you are having a stall at an exhibition in honour of your business, there are quite a few things that you should keep in mind. Because, at an exhibition hall there are many things that will decide how successful you are. And unless you are able to profit from the stall at the exhibition it will be an utter loss of business money! But keep in mind that the profit from the exhibition is not to be calculated from the sales at the exhibition. Instead it should be calculated after the prospective customers from the exhibition, buy from you.
It is very important that your business’s stall stands out from the rest. You should make sure that your stall is decorated in a very attractive manner. Always keep in mind that the stall needs to stand out from the rest if you want to attract the passersby. You can use large hoardings and unique call outs to grab the attention. The lightning will also be a very important element in making the stall as attractive as possible.
You also need to locate the stall in such a way that people easily end up at your stall. It is a good idea to locate closer to the entrance or the exit. The exit is also a good idea, since most people tend to buy from the last stall as they don’t want to be carrying bags the entire time. Try to avoid the darker corners where most people tend to miss out. You can also use quality LED signs to grab the audience’s attention.
You should focus mainly on getting the attention of the customers. You can either use loud advertising signs outdoor and some very loud hip hop music. Or if the exhibition is having announcing then you can get them to announce your business name as well. Make sure that they also mention the stall number that you are there in. or you could have extra special discounts that will definitely be a hit among the customers. You can also have something like a free drink with every sign up to the business page. This will increase your followers tremendously.
You should also communicate with the prospective customers well. You should have a polite set of marketers in your stall to always remain calm and talk to all your customers calmly. Being extra polite and kind will enhance your chances with the said customer. Because, there is no doubt everyone wants to be treated right!